No matter what photos clients choose to share, minimalist design is still an important criterion for holiday cards.
#Kate spade snail mail stationery professional#
“While they continue to use professional portraits for their holiday cards, consumers are also incorporating selfies and fun pictures, like silly antics under the Christmas tree.” “We also see a lot more ‘planned’ spontaneity in customers’ photographs,” she says. Paper Culture Bliss Holiday Cards are available two sizes. So we’ve added more humor-related cards to our catalog. Consumers are taking a more lighthearted approach to personalizing their holiday cards. As consumers engage more with social media, the demand for social media as well as pop-culture-inspired designs has increased. Paper Culture’s DeFanti notes, “Christmas card trends are less about formats and sizes and more about content, design elements and copy. “Instead of it being more of an older consumer that values paper, we’re seeing a lot of millennials also purchasing paper products.” Design Trends for Holiday Cards Paper Culture “The demographic has really shifted,” says Sarah Turk, a stationery analyst at the research firm IBISWorld. “While consumers love their social media channels, they also want to get back to traditional channels that engage with their family and friends in a more meaningful way,” she adds.įurthermore, baby boomers are not necessarily generating this upward trend. DeFanti is the senior director of Marketing & Customer Experience for Paper Culture, a San Francisco Bay-area e-commerce stationery company. “The impact from social media and digital marketing has influenced both the demand and the consumer’s engagement with personalized stationery, wedding invitations and holiday cards,” says Deb DeFanti.
This is because consumers are taking advantage of an increasingly diverse selection of personalized card options and designs. While conventional greeting card companies have seen a gradual decline in sales, online stationery companies are thriving in the traditional printing market. Moreover, that includes holiday cards, letters and photographs shared between family and friends. However, the USPS actually saw a 10% increase in Christmas mail last year.
As sharing on social media continues to grow in popularity, one might expect the volume of holiday cards and letters passing through the post office to go down.
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