lobiradical.blogg.se - Facebook messenger open source

The concept is quite similar to email marketing, where you build a list of contacts, send them targeted/personalized content, and have a goal of converting them to paying customers. Messenger marketing is simply the act of marketing to your customers using a messaging app. As a result, chatbots are mostly associated with messaging apps, giving rise to a new kind of marketing known as messenger marketing. You can use chatbots to sell products, deliver personalized content (as Sephora and Forever 21 are known for), and can even use chatbots to help make collecting payments easier.Īlthough you can use chatbots on other platforms, Facebook can take a lot of the credit for reintroducing them to public consciousness (due to its large user base). Why You Should be Using a Facebook Messenger Chatbotīesides the ability to assist with customer service functions (replying to general queries), chatbots can be programmed to do many other things. There are two kinds of chatbots that you can make use of when connecting to Facebook Messenger: one that can only respond to specific commands and another that functions based on machine learning, which recognizes language and language patterns, meaning that it “learns” over time and adapts. In 2016, Facebook introduced the option for chatbots on Messenger, ushering in a new wave of chatbots that incorporate artificial data technology in their design.

People could create chatbots on the platform, but they were not as sophisticated as those available today on apps like Facebook Messenger. Chatbots re-emerged in popularity upon the introduction of WeChat in China.

The first chatbot (called ELIZA) was developed by MIT professor Joseph Weizenbaum in the 1960’s.

Messaging apps, such as Facebook Messenger, Kik, and Slack.

Virtual assistants, such as Apple’s Siri, Amazon’s Alexa, and Microsoft’s Cortana.

What is a Chatbot?Ī chatbot is a form of artificial intelligence that mimics human speech via audio or text. This can pose a problem to both large and small businesses who either receive a large volume of messages every day or cannot be online 24/7. In fact, 56% of customers would prefer customer service issues being handled over chat than by phone and expect businesses to respond to them within 5 minutes.īut, as many as 93% of businesses do not follow the “5 minute rule.” A response delayed by just 5 minutes can cause a 400% decrease in odds to qualify a lead. Today, many barriers between customers and brands have broken down thanks to social media.Ĭurrently, more than a billion people message businesses each month on Facebook. Previously, if a customer had a complaint, it could be a burden to get in touch with someone who could help them. In this age of social media, communication between brands and customers has never been more open.